According to some great data recently published by emarketer.com, US online video ad spending is blazing hot and primed to grow 43.1% in 2012. By 2015, video ad spending is predicted to reach $7.11 billion, up from $2.16 billion in 2011.
What does all that mean for you?
It means that the strategic creation and placement of video assets will be the most important marketing objective for many years to come. Coupled with major advances in mobile technology, the value of online video is now perceived as being as strong as TV (and with a built-in ability to be shared and propelled forward virally), while being significantly cheaper to produce.
Perhaps you’ve got your 2012 spend all ready to go, filled to the brim with the standard search, banner ads, classifieds, directories, email, and sponsorships that you’ve come to know so well all these years. But have you started thinking yet about how to get on board the video crazy train? Lecompton Alternate can consult with you to develop an online video strategy that will really get you cookin’, and sellin’…like hotcakes.