So you’re a new business owner – congratulations! You’ve thrust yourself into the unenviable position of being the new kid on the block amongst the competition, and some or all of those companies may have been doing for a long, long time what you’ve now popped on the scene to do. Your desire is to do what you do better than all the rest, and in so doing, establish your identity in the marketplace.
So how do you accomplish the task of breaking through? Two important values to get radar-lock on that can truly differentiate you from the rest of the pack are “Quality” and “Service.” Especially if there are already two or more of you vying to gain a foothold in the local space, learning to be proactive in your approach to quality customer service and support will get you farther – faster – than just about any other strategy. Continue Reading